Colorful logo featuring abstract figures holding hands around a heart above upraised hands. The words "VOICE," "FAMILY," "CARE," "PEOPLE," and "SCAFFOLDING" encircle the image. "IPROMISE keeper" is displayed below.

Language Matters

Our services need to reflect the language of childhood if you are to help care experienced children feel like everyone else. We want to encourage our workforce to use language akin to their own families to prevent depersonalisation of what are children’s homes and precious childhoods.

Our Proud2Care group have recently launched a Language Matters film, exploring the language used in their care.